This eBook explores the science and strategy behind effective persuasion in personal, professional, and public communication. From foundational theories to practical tools, it covers techniques like emotional appeals, logical reasoning, storytelling, credibility building, and ethical influence. With real-world examples and communication models, readers learn how to craft compelling messages, navigate resistance, and apply persuasion across marketing, leadership, negotiation, and daily life.
Business & Wirtschaft/Kommunikation
The Art of Persuasion: Understanding Persuasion and Its Components
Master the psychology and techniques of persuasion to influence, lead, and connect effectively.
978-1-982345-17-8 • 133 Seiten • Lebenslanger ZugriffVerifizierter Meister-Dozent
5.0 / 5.0
BewertungEnglish (US)
SpracheAnforderungen
No prior communication experience needed
Suitable for students, professionals, and anyone in leadership or marketing roles
Curiosity about human behavior and motivation
Hauptmerkmale
20+ chapters with practical tools and techniques
Case studies from politics, advertising, sales, and leadership
Persuasion models and psychological foundations
Exercises for speech writing, storytelling, and audience analysis
Was Sie lernen werden
Core principles of persuasion and influence
Persuasive techniques: pathos, logos, ethos, storytelling, framing
How to build credibility and connect emotionally with audiences
Overcoming resistance and objections
Die Reise des Autors
Lernen Sie den Autor kennen
Peter Alkema
Verifizierter Meister-Dozent
Business | Technology | Self Development
"What an amazing course! After finishing this course, I have confidence. Thank so much Dr Peter Alkema" ... "This is exactly the jump-start I needed. Very clear and concise"
I lead Digital Transformation & Architecture at ABB and I've been featured on CNBC Africa and won the Gartner CIO Of The Year in 2016. I founded and led the largest banking hackathon in South Africa which was published in 2019 as a case study by Harvard Business School.
I've taught over 100,000 students about technology, business, academics and self-development. In 2020 I completed my PhD at Wits University In Johannesburg. The study introduced a ground-breaking theory of Agile software development teams. My woodworking book was published in 2014 and has sold over 10,000 copies.
Olugbenga Gbadegesin: "Excellent delivery" / Lebogang Tswelapele: "This is what I have been longing for" / Paskalia Ndapandula: "Peter speaks with so much clarity" / Amantle Mangwedi: "It was straight to the point and the sections are cut into nice short segments which made it easier to go through" Kathy Bermudez: "Excellent material. Well organized..."
Werner van Wyk: "Thank you Peter, once again your lesson and course have given me so much knowledge and understanding" / Yvonne Rudolph "I really look forward to take everything i learned in action" / Josephine Mahlangu: "exactly what I needed to know, absolutely valuable and helpful for my personal growth"
Seiten133
FormatierenPDF
SpracheEnglisch (Vereinigte Staaten)
ISBN978-1-982345-17-8
Zuletzt aktualisiert31 may 2025
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