Lucebra
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Affaires et gestion/Communications

The Art of Persuasion: Understanding Persuasion and Its Components

Master the psychology and techniques of persuasion to influence, lead, and connect effectively.
978-1-982345-17-8 • 133 pages • Accès à vie
Peter  Alkema

Instructeur Maître Vérifié

The Art of Persuasion: Understanding Persuasion and Its Components
5.0 / 5.0
Évaluation
English (US)
Langue
PDF
Formater

Prérequis

No prior communication experience needed

Suitable for students, professionals, and anyone in leadership or marketing roles

Curiosity about human behavior and motivation

Caractéristiques clés

20+ chapters with practical tools and techniques

Case studies from politics, advertising, sales, and leadership

Persuasion models and psychological foundations

Exercises for speech writing, storytelling, and audience analysis

Ce que vous apprendrez

Core principles of persuasion and influence

Persuasive techniques: pathos, logos, ethos, storytelling, framing

How to build credibility and connect emotionally with audiences

Overcoming resistance and objections

Le parcours de l'auteur

This eBook explores the science and strategy behind effective persuasion in personal, professional, and public communication. From foundational theories to practical tools, it covers techniques like emotional appeals, logical reasoning, storytelling, credibility building, and ethical influence. With real-world examples and communication models, readers learn how to craft compelling messages, navigate resistance, and apply persuasion across marketing, leadership, negotiation, and daily life.

Rencontrez l'auteur

Peter  Alkema
5.0 Note de l'auteur
79 Titres publiés
8 Lecteurs
Voir le profil complet
Peter Alkema
Instructeur Maître Vérifié
Business | Technology | Self Development
"What an amazing course! After finishing this course, I have confidence. Thank so much Dr Peter Alkema" ... "This is exactly the jump-start I needed. Very clear and concise" I lead Digital Transformation & Architecture at ABB and I've been featured on CNBC Africa and won the Gartner CIO Of The Year in 2016. I founded and led the largest banking hackathon in South Africa which was published in 2019 as a case study by Harvard Business School. I've taught over 100,000 students about technology, business, academics and self-development. In 2020 I completed my PhD at Wits University In Johannesburg. The study introduced a ground-breaking theory of Agile software development teams. My woodworking book was published in 2014 and has sold over 10,000 copies. Olugbenga Gbadegesin: "Excellent delivery" / Lebogang Tswelapele: "This is what I have been longing for" / Paskalia Ndapandula: "Peter speaks with so much clarity" / Amantle Mangwedi: "It was straight to the point and the sections are cut into nice short segments which made it easier to go through" Kathy Bermudez: "Excellent material. Well organized..." Werner van Wyk: "Thank you Peter, once again your lesson and course have given me so much knowledge and understanding" / Yvonne Rudolph "I really look forward to take everything i learned in action" / Josephine Mahlangu: "exactly what I needed to know, absolutely valuable and helpful for my personal growth"

pages133
FormaterPDF
LangueAnglais américain
ISBN978-1-982345-17-8
Dernière mise à jour31 may 2025
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