The 72-Hour Rule: Surviving the First Three Days of Business Disruption
Prepare for the decisions your organisation may face during the first three days of a disruption. This guide applies ISO 22301 business continuity principles to crisis response, responsibilities, escalation, communication and recovery planning.
Use the response framework, checklists, templates and examples to review how your team would activate its response, establish clear roles and maintain essential operations under pressure. The material is intended to support preparation and structured decision-making; recovery time depends on the incident, available resources and the effectiveness of the organisationโs arrangements.
The book is for business continuity managers, risk and compliance professionals, crisis response teams, business owners, consultants and students. A basic understanding of business operations is helpful. No formal qualification or previous ISO certification is required.
Read it when developing or reviewing response plans, preparing a crisis exercise, or briefing the people responsible for the first 72 hours of a disruption.