This in-depth guide explores the power of storytelling as a strategic tool in business. Covering everything from the fundamentals of impactful stories to advanced techniques like digital storytelling and global brand narratives, this book equips professionals with frameworks to connect with audiences, influence decisions, and build strong brands. Learn from real case studies (e.g., Apple, Nike), master emotional engagement, structure compelling stories, and utilize visual, ethical, and cross-cultural storytelling methods. Ideal for marketers, entrepreneurs, and leaders seeking to elevate their communication impact.
商業與管理/團隊溝通協作
Storytelling for Business: Introduction to Business Storytelling
Learn to craft stories that engage, inspire, and drive business success across any industry.
978-1-982345-14-7 • 132 頁數 • 終身訪問認證碩士導師
5.0 / 5.0
等級English (US)
語言要求
No prior storytelling experience required
Ideal for marketers, business professionals, entrepreneurs, and communicators
Interest in using narrative to improve engagement and influence
主要特點
20 chapters including storytelling frameworks, leadership, content marketing
Case studies: Apple, Nike, Airbnb, TED, and more
Emotional branding, visual storytelling, and ethical narrative tools
Applications across personal branding, product demos, global markets
你將學到什麼
Core elements of effective storytelling in business
How to structure persuasive narratives (e.g., Hook–Conflict–Resolution)
Emotional and visual storytelling strategies
Use of storytelling in branding, leadership, marketing, and sales
作家的旅程
認識作者
Peter Alkema
認證碩士導師
Business | Technology | Self Development
"What an amazing course! After finishing this course, I have confidence. Thank so much Dr Peter Alkema" ... "This is exactly the jump-start I needed. Very clear and concise"
I lead Digital Transformation & Architecture at ABB and I've been featured on CNBC Africa and won the Gartner CIO Of The Year in 2016. I founded and led the largest banking hackathon in South Africa which was published in 2019 as a case study by Harvard Business School.
I've taught over 100,000 students about technology, business, academics and self-development. In 2020 I completed my PhD at Wits University In Johannesburg. The study introduced a ground-breaking theory of Agile software development teams. My woodworking book was published in 2014 and has sold over 10,000 copies.
Olugbenga Gbadegesin: "Excellent delivery" / Lebogang Tswelapele: "This is what I have been longing for" / Paskalia Ndapandula: "Peter speaks with so much clarity" / Amantle Mangwedi: "It was straight to the point and the sections are cut into nice short segments which made it easier to go through" Kathy Bermudez: "Excellent material. Well organized..."
Werner van Wyk: "Thank you Peter, once again your lesson and course have given me so much knowledge and understanding" / Yvonne Rudolph "I really look forward to take everything i learned in action" / Josephine Mahlangu: "exactly what I needed to know, absolutely valuable and helpful for my personal growth"
頁數132
格式PDF
語言美国英语
ISBN978-1-982345-14-7
最後更新27 may 2025