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Email Marketing Essentials: Building, Managing, and Optimiz (课程)

Learn to build, manage, and optimize email campaigns effectively to drive lasting business growth.

所有级别20 讲座终身无限畅学
LinCademy

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Email Marketing Essentials: Building, Managing, and Optimiz
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18 ms

5.0 / 5.0
全球评级
50分
总内容
你将学到什么
Set up a domain-based email address for professional communication
Authenticate domains using SPF and DKIM records
Configure and manage autoresponder services like Aweber and GetResponse
Design professional email templates and follow-up campaigns
课程内容6 部分20 讲座00:50:55 总长度

Introduction to E-Mail Marketing

02:36

Setting Up a Domain-Based E-Mail Address

01:51

Forwarding Your Domain-Based E-Mail

01:45

Email and Domain Authentication

02:44

SPF and DKIM - Part 2

01:52

Tagging Customers for Better Segmentation

02:30

Designing the Look of Your E-Mail

04:12

Crafting Effective Follow-Up E-Mails

03:39

Sending Broadcast E-Mails

02:59

Broadcast Exclusions within GetResponse

02:26

Broadcast Exclusions within AWeber

01:42

Broadcast Exclusions in AWeber and GetResponse

01:39
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要求

Basic computer literacy and familiarity with online platforms

A website or domain (recommended but not required)

目标受众

New entrepreneurs and small business owners

Bloggers, coaches, and course creators

Virtual assistants and digital marketing beginners

Anyone looking to start building an email list and launch campaigns

关于本课程

Dive into the world of email marketing with this beginner-friendly course designed to help you build a strong foundation for reaching and engaging your audience. You'll start with the technical setup—creating a domain-based email, authentication (SPF, DKIM), and configuring autoresponder tools like Aweber and GetResponse.


Next, you’ll learn the fundamentals of designing, segmenting, and sending broadcast and follow-up emails. The course also covers managing exclusions, setting up opt-in delivery URLs, archiving, list backups, and understanding compliance policies across platforms like Mailchimp and Aweber.


By the end, you’ll be equipped to launch professional, personalized campaigns that convert. With practical walkthroughs, expert guidance, and platform-specific insights, this course ensures you’re ready to automate and scale your email marketing strategy confidently and legally.

职业发展机遇与目标岗位

掌握前沿实战技能,胜任全球高薪核心职位

就业就绪型课程
可申请的目标岗位

AI Solutions Engineer

Data Science Consultant

Machine Learning Practitioner

AI Workflow & Automation Specialist

预估年薪范围
$105,000 – $165,000 / yr
全球行业需求

Fastest Growing Worldwide (#1)

掌握的核心关键技能
Model Fine-Tuning & Evaluation
Data Pipelines & Vector Analysis
Applied Generative AI Architecture
Predictive Analytics & Deployment
* 估算数据基于全球科技行业薪酬基准与招聘市场报告。
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LinCademy
主要导师
Training courses/programs publisher
Launched in London in 2020 (officially incorporated in 2024), LinCademy empowers you to learn and develop in-demand skills from the comfort of your home. Our unique platform combines engaging, self-paced courses with a vibrant community for interaction, networking, and self-branding. This blend of gamified learning and social connection empowers you to take control of your development and achieve your professional goals....

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