Lucebra
Lucebra Negosyo

Business Ethics Mastery: Principles, Cases, Leadership & Culture

Master modern business ethics and leadership with insights into stakeholder management, ESG responsibility, and ethical decision-making frameworks.

Lahat ng Antas • 100 Mga lektura • Panghabambuhay na Access
Peter Alkema

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Business Ethics Mastery: Principles, Cases, Leadership & Culture
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Kilalanin ang iyong instructor: Peter Alkema

19 ms

5.0 / 5.0
Global Rating
4 oras 29 min
Kabuuang Nilalaman

Ang matututuhan mo

Define key business ethics terms to demonstrate understanding in foundational course discussions. 
Explain major ethical theories to show understanding during classroom debates on workplace dilemmas. 
Recognize common workplace moral dilemmas in case-based group exercises. 
Analyze stakeholder influence by mapping interests in real-world company scenarios. 
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Nilalaman ng Kurso

20 na mga seksyon • 100 mga lektura • 04:29:12 kabuuang haba

Defining Ethics in Business Contexts

02:14

Ethics in business refers to the principles and values that guide organizations to act responsibly, fairly, and with integrity beyond just legal compliance. Ethical practices help build trust, foster credibility, and ensure that companies consider the broader impact of their decisions on all stakeholders and society.

Defining Ethics in Business Contexts

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Origins and Evolution of Ethical Thought in Commerce

02:29

Ethical thought in commerce has developed in response to the complexities of trade, evolving from basic principles of fairness and honesty to modern frameworks emphasizing corporate responsibility and stakeholder impact. Today, businesses are expected to balance profit with ethical conduct, transparency, and accountability in a rapidly changing global environment.

Origins and Evolution of Ethical Thought in Commerce

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Types of Moral Dilemmas Encountered in Modern Workplaces

02:39

The lesson explores common moral dilemmas in the modern workplace, including conflicts between personal values and organizational goals, stakeholder interests, and issues of fairness, confidentiality, and compliance. By understanding these ethical challenges, employees and leaders are better equipped to make thoughtful and principled decisions.

Types of Moral Dilemmas Encountered in Modern Workplaces

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Introduction to Major Ethical Theories and Frameworks

02:26

The lesson explains key ethical theories—utilitarianism, deontology, and virtue ethics—and their application in business decision-making. It also highlights the use of modern frameworks, such as stakeholder theory and ethical decision-making models, to help leaders make responsible and values-driven choices.

Introduction to Major Ethical Theories and Frameworks

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Visual Storytelling for Understanding Basic Moral Choices

02:40

Visual storytelling simplifies complex ethical dilemmas in business by using images and narratives to make moral choices more relatable, memorable, and transparent. This approach clarifies stakeholder perspectives, promotes empathy, and fosters open discussion, ultimately supporting responsible decision-making and a culture of integrity.

Visual Storytelling for Understanding Basic Moral Choices

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Exploring Utilitarianism in Workplace Decision-Making

02:45

Utilitarianism has guided business leaders to make ethical decisions by evaluating actions based on their overall consequences and striving to maximize benefits for the greatest number of stakeholders. This approach emphasizes transparency, careful analysis of impacts, and alignment with broader societal well-being, while recognizing the challenges of predicting outcomes and addressing competing interests.

Exploring Utilitarianism in Workplace Decision-Making

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Duty-Based Ethics and Its Role in Corporate Policies

03:02

Duty-based (deontological) ethics in business emphasizes adhering to moral principles and responsibilities, regardless of the outcomes. By embedding this approach into corporate policies, companies promote integrity, fairness, and respect for all stakeholders, fostering trust and accountability across the organization.

Duty-Based Ethics and Its Role in Corporate Policies

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Virtue Ethics in Shaping Leadership Character and Company Culture

02:28

Virtue ethics emphasizes the development of moral character traits in leaders, guiding their actions and shaping organizational culture through consistent demonstration of values like integrity, empathy, and fairness. By fostering virtues and sharing stories that highlight ethical behavior, leaders inspire trust, ethical conduct, and a strong ethical foundation within their organizations.

Virtue Ethics in Shaping Leadership Character and Company Culture

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Relativism and Cultural Considerations in Ethical Practice

02:49

The lesson explores ethical relativism in business, highlighting how moral standards vary across cultures and how global companies must balance respect for local customs with their own core values. It emphasizes the importance of dialogue, transparency, and corporate responsibility in navigating ethical challenges in multicultural contexts.

Relativism and Cultural Considerations in Ethical Practice

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Combining Frameworks for Well-Rounded Ethical Judgments

02:34

Combining multiple ethical frameworks allows business leaders to make well-rounded decisions that balance consequences, principles, virtues, and stakeholder interests. This integrative approach enhances moral integrity, transparency, and long-term trust in organizations.

Combining Frameworks for Well-Rounded Ethical Judgments

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Who Counts as a Stakeholder in Daily Business Operations

02:43

Stakeholders in daily business operations include not just shareholders but also employees, customers, suppliers, communities, regulators, investors, and advocacy groups—anyone affected by or able to affect business activities. Recognizing all stakeholders helps companies make more ethical decisions and build trust across their networks.

Who Counts as a Stakeholder in Daily Business Operations

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Mapping Stakeholder Interests and Power Dynamics

02:27

Understanding and mapping stakeholder interests and power dynamics is crucial for making ethical and effective business decisions. By identifying and considering the diverse perspectives and levels of influence among stakeholders, managers can navigate conflicts, foster transparency, and build long-term trust.

Mapping Stakeholder Interests and Power Dynamics

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Balancing Conflicting Stakeholder Expectations in Action

02:50

Balancing conflicting stakeholder expectations requires business leaders to navigate ethical dilemmas by weighing various interests and transparently communicating trade-offs. By applying ethical frameworks and maintaining open dialogue, leaders can foster trust, uphold organizational values, and build long-term corporate resilience.

Balancing Conflicting Stakeholder Expectations in Action

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Ethical Implications of Stakeholder Neglect or Favoritism

02:35

Neglecting or favoring certain stakeholders can lead to significant ethical consequences, harming individuals and damaging a company’s reputation and long-term success. Ethical business practices require transparency and balanced consideration of all stakeholder interests to build trust and ensure sustainable value creation.

Ethical Implications of Stakeholder Neglect or Favoritism

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Case Study: Mismanaged Stakeholders and Real-World Consequences

02:28

Mismanaging stakeholders can lead to severe consequences for businesses, including reputational damage, financial losses, and loss of public trust. These real-world cases highlight the necessity of ethical decision-making, transparent communication, and the integration of stakeholder perspectives in corporate practices.

Case Study: Mismanaged Stakeholders and Real-World Consequences

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Mga kinakailangan

Early to mid-career business professionals seeking to strengthen their approach to ethical decision-making

Students in business administration, management, or related programs interested in foundational and applied business ethics

Aspiring leaders and managers aiming to foster ethical cultures within organizations

Compliance officers, HR staff, or ethics and governance professionals wanting practical frameworks and case studies

Target na Audience

There are no requirements or pre-requisites for this course, but the items listed below are a guide to useful background knowledge which will increase the value and benefits of this course.

Basic understanding of business operations and organizational structures.

Interest in ethical issues, corporate responsibility, or leadership development.

Access to a computer or mobile device with internet connectivity for viewing course materials and participating in online discussions or activities.

Tungkol sa kursong ito

Ethical decision-making is a critical capability for professionals operating in today’s complex and highly scrutinized business environment. Organizations are no longer judged solely by financial performance, but also by how responsibly they act toward employees, customers, communities, and society as a whole. This course is designed to help learners understand and apply ethical principles confidently in real-world business situations.


The course begins by defining business ethics and explaining its importance beyond legal compliance. Learners explore how values, principles, and moral reasoning shape decisions in everyday workplace contexts. Through clear explanations and practical examples, participants learn to recognize ethical dilemmas, identify competing interests, and understand the consequences of different choices.

A core focus of the course is ethical decision-making frameworks. Learners are introduced to well-established approaches such as utilitarian reasoning, duty-based ethics, virtue ethics, and stakeholder analysis. These frameworks are applied to realistic business scenarios, helping learners evaluate options systematically and make defensible, transparent decisions.


The course also addresses key themes such as corporate responsibility, transparency, accountability, and leadership integrity. Learners examine how ethical cultures are built and sustained, how leaders influence ethical behavior through example, and how organizations can respond responsibly during crises. Special attention is given to conflicts of interest, whistleblowing, data privacy, sustainability, and cross-cultural ethical challenges.


By the end of the course, learners will be equipped to navigate ethical gray areas with confidence, communicate decisions clearly, and align their actions with both organizational values and societal expectations. This course supports long-term professional credibility, responsible leadership, and ethical excellence in business.

Mga Oportunidad sa Karera at Target na Trabaho

Bumuo ng mga praktikal na kasanayan para sa trabaho at maging kuwalipikado sa mga prestihiyosong posisyon

Kurikulum na Handa sa Trabaho
Mga Trabahong Puwede Mong Aplayan

Operations & Business Analyst

Quality Management Auditor (ISO)

Project Operations Lead

Corporate Process Strategist

Tinatayang Taunang Sahod
$75,000 – $120,000 / yr
Pangangailangan sa Pandaigdigang Merkado

Steady Enterprise & Corporate Demand

Mga Pangunahing Kasanayang Matututunan Mo
Risk Assessment & Auditing Compliance
Operational Efficiency & Frameworks
Financial Reporting & Modeling
Cross-Functional Team Leadership
* Mga pagtatantya batay sa mga pamantayan sa pag-hire ng teknolohiya sa buong mundo.
Kilalanin ang iyong instruktor
Peter Alkema
5.0 Rating
10 Mag-aaral
Tingnan ang Buong Profile
Peter Alkema
Pangunahing Instruktor
Business | Technology | Self Development
"What an amazing course! After finishing this course, I have confidence. Thank so much Dr Peter Alkema" ... "This is exactly the jump-start I needed. Very clear and concise" I lead Digital Transformation & Architecture at ABB and I've been featured on CNBC Africa and won the Gartner CIO Of The Year in 2016. I founded and led the largest banking hackathon in South Africa which was published in 2019 as a case study by Harvard Business School. I've taught over 100,000 students about technology, business, academics and self-development. In 2020 I completed my PhD at Wits University In Johannesburg. The study introduced a ground-breaking theory of Agile software development teams. My woodworking book was published in 2014 and has sold over 10,000 copies. Olugbenga Gbadegesin: "Excellent delivery" / Lebogang Tswelapele: "This is what I have been longing for" / Paskalia Ndapandula: "Peter speaks with so much clarity" / Amantle Mangwedi: "It was straight to the point and the sections are cut into nice short segments which made it easier to go through" Kathy Bermudez: "Excellent material. Well organized..." Werner van Wyk: "Thank you Peter, once again your lesson and course have given me so much knowledge and understanding" / Yvonne Rudolph "I really look forward to take everything i learned in action" / Josephine Mahlangu: "exactly what I needed to know, absolutely valuable and helpful for my personal growth"...

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