A comprehensive guide to understanding and mastering platform business models in today’s digital economy. This book explains network effects, multi-sided markets, AI integration, monetization methods, and scaling tactics. Through real-world case studies of companies like Amazon, Uber, and Airbnb, it provides actionable strategies for building, managing, and growing platforms while navigating regulation and fostering trust.
Win in the Digital Economy with Platform Strategies
Master platform strategies to thrive in the digital economy and build sustainable growth.
978-1-982345-78-9 • 136 muka surat • Akses Sepanjang HayatPengajar Sarjana Disahkan
5.0 / 5.0
PenilaianEnglish (US)
BahasaKeperluan
Basic knowledge of digital business or entrepreneurship concepts.
Willingness to explore strategic, data-driven approaches to platform growth.
No advanced technical expertise required.
Ciri-ciri Utama
Clear explanations of network effects and multi-sided markets.
Strategies for bootstrapping, scaling, and monetizing platforms.
Insights on AI, data management, and user engagement.
Case studies of Amazon, Uber, Airbnb, and more.
Apa yang anda akan pelajari
Understand the fundamentals of platform business models.
Apply network effects and cross-side dynamics to grow platforms.
Use AI and data strategies for optimization and personalization.
Design platforms for trust, engagement, and scalability.
Kembara Penulis
Bertemu penulis
Peter Alkema
Business | Technology | Self Development
Terokai e-Buku & Sumber Perniagaan & Pengurusan
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