A comprehensive guide to understanding and mastering platform business models in today’s digital economy. This book explains network effects, multi-sided markets, AI integration, monetization methods, and scaling tactics. Through real-world case studies of companies like Amazon, Uber, and Airbnb, it provides actionable strategies for building, managing, and growing platforms while navigating regulation and fostering trust.
الأعمال والإدارة/استراتيجية الأعمال
Win in the Digital Economy with Platform Strategies
Master platform strategies to thrive in the digital economy and build sustainable growth.
978-1-982345-78-9 • 136 الصفحات • الوصول مدى الحياةمشترك
5.0 / 5.0
القراءEnglish (US)
لغةمتطلبات
Basic knowledge of digital business or entrepreneurship concepts.
Willingness to explore strategic, data-driven approaches to platform growth.
No advanced technical expertise required.
الميزات الرئيسية
Clear explanations of network effects and multi-sided markets.
Strategies for bootstrapping, scaling, and monetizing platforms.
Insights on AI, data management, and user engagement.
Case studies of Amazon, Uber, Airbnb, and more.
ماذا سوف تتعلم
Understand the fundamentals of platform business models.
Apply network effects and cross-side dynamics to grow platforms.
Use AI and data strategies for optimization and personalization.
Design platforms for trust, engagement, and scalability.
رحلة الكاتب
تعرف على المؤلف
Peter Alkema
مشترك
Business | Technology | Self Development
"What an amazing course! After finishing this course, I have confidence. Thank so much Dr Peter Alkema" ... "This is exactly the jump-start I needed. Very clear and concise"
I lead Digital Transformation & Architecture at ABB and I've been featured on CNBC Africa and won the Gartner CIO Of The Year in 2016. I founded and led the largest banking hackathon in South Africa which was published in 2019 as a case study by Harvard Business School.
I've taught over 100,000 students about technology, business, academics and self-development. In 2020 I completed my PhD at Wits University In Johannesburg. The study introduced a ground-breaking theory of Agile software development teams. My woodworking book was published in 2014 and has sold over 10,000 copies.
Olugbenga Gbadegesin: "Excellent delivery" / Lebogang Tswelapele: "This is what I have been longing for" / Paskalia Ndapandula: "Peter speaks with so much clarity" / Amantle Mangwedi: "It was straight to the point and the sections are cut into nice short segments which made it easier to go through" Kathy Bermudez: "Excellent material. Well organized..."
Werner van Wyk: "Thank you Peter, once again your lesson and course have given me so much knowledge and understanding" / Yvonne Rudolph "I really look forward to take everything i learned in action" / Josephine Mahlangu: "exactly what I needed to know, absolutely valuable and helpful for my personal growth"
الصفحات136
شكلPDF
لغةالإنجليزية (الولايات المتحدة)
آخر تحديث978-1-982345-78-9
تم شراؤها12 sep 2025
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