Lucebra
Lucebra Business
Marketing/Digital Marketing/Remarketing

Remarketing Essentials A Beginner’s Guide for Marketers

学习再营销基础,通过逐步策略、工具和指标来快速提升转化率。

All Levels • 13 Lectures • Full Lifetime Access
Melina Silva Souza

Verified Master Instructor

再营销基础:营销人员入门指南
TRAILER
Meet your instructor: Melina Silva Souza

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English
99 Languages Subtitles
1h 7m
Total Content

What you will learn

了解再营销的工作原理及其为何有效
如何衡量活动表现并优化转化率
每个营销人员应该跟踪的12个关键转化指标
跟踪和分析转化的基本工具

Course Content

1 sections • 13 lectures • 01:07:23 total length

Welcome

01:51

Remarketing Essentials A Beginner’S Guide For Marketers

06:15

Understanding the Marketing & Sales Relationship

05:09

Market Research And Its Role İn Effective Communication

09:25

Key Terms and Concepts in Marketing & Sales

05:26

Key Tools To Support Your Remarketing Efforts

05:41

Leveraging Social Proof And Reciprocity İn Sales

06:00

Prospecting Finding The Right Audience

09:49

How To Research Your Target Audience

05:27

Who to analyze performance metrics to optimize conversion rates.

02:43

3 conversion tools to help you track conversion metrics

01:38

12 Conversion Rate Metrics You Should Be Tracking

07:06

Next Step

00:47
Weekly Study Plan
Plan Your Learning Journey
AI generates a personalized schedule based on your availability

Requirements

无需任何先前的营销经验。基本的数字营销或在线业务理解有助于理解,但不是必需的。

这门课程是为希望逐步学习再营销的初学者设计的。

Target Audience

Beginner marketers who want to understand remarketing from the ground up

Small business owners seeking practical ways to improve conversions

Sales and marketing professionals looking to expand their digital marketing toolkit

Students or career changers exploring marketing as a new career path

About this course

再营销是重新吸引潜在客户并最大化转化率的最有效策略之一,但许多营销人员难以有效使用它。再营销基础:营销人员入门指南旨在让您清晰、实用地了解再营销的工作原理以及如何将其应用到您自己的营销活动中。您将探索从受众研究和活动设置到分析转化指标和利用简化流程的强大工具的所有内容。在此过程中,您还将

了解营销和销售如何联系,如何使用社会证明和互惠等心理原则,以及如何寻找合适的受众。通过本课程,您将掌握知识和信心,启动再营销策略,不仅能够重新吸引流失的访客,还能将他们转化为忠实客户。无论您是刚刚开始营销,还是希望扩展您的技能,本课程都为您提供成功所需的基础。

Career Opportunities & Job Roles

Build practical, job-ready skills and qualify for high-impact roles worldwide

Job-Ready Curriculum
Target Roles You Can Apply For

Certified Domain Practitioner

Technical Project Specialist

Operations & Implementation Lead

Independent Consultant / Freelancer

Estimated Annual Salary
$70,000 – $115,000 / yr
Global Industry Demand

High Global Market Applicability

In-Demand Skills You Master
Industry Best Practices & Methodology
Hands-On Project Execution
Analytical Problem Solving
Verified International Certification
* Estimates based on global tech hiring benchmarks and industry compensation reports.
Meet your instructor
Melina Silva Souza
5.0 Rating
28 Students
View Full Profile
Melina Silva Souza
Main Instructor
DevOps Specialist
Hello, I'm Melina. Thanks for visiting my profile and courses. I have a lot of experience in photography, arts, design, and business. More than 10 years working in this area. A little bit about me: I love: To travel, Chocolate and Arts. I am recording several nice courses about all my skills and i am going to share everything here. I hope you guys enjoy it. Thanks for watching. Melina S.Souza...

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Frequently Asked Questions

Find answers to the most common questions about this course.

Yes! Upon completing 100% of the course lectures and assignments, you can instantly download your verified digital Certificate of Completion directly from your Lucebra profile.

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