Identify root causes of churn, craft personalized re-engagement plans, and demonstrate long-term value to transform lost customers into loyal partners.
Winning Back a Lost Customer: Re-Engagement Guide
客户流失分析、个性化沟通、痛点解决及长期忠诚策略
All Levels • 8 Lectures • Full Lifetime Access
Verified Master Instructor
TRAILER
Meet your instructor: Dr. Amar Massoud
19 ms
5.0 / 5.0
Global Rating1
Active StudentsEnglish (US)
99 Languages Subtitles53m
Total ContentWhat you will learn
识别客户流失的原因并分析流失模式。
制定量身定制的沟通以重建信任和信誉。
根据客户需求制定个性化的重新参与策略。
实施长期忠诚策略以保留重新参与的客户。
Course Content
8 sections • 8 lectures • 00:53:31 total lengthUnderstanding Customer Churn
08:31
Explore why customers churn, from dissatisfaction and unmet expectations to poor support and pricing, learn to analyze churn patterns, quantify losses, and develop proactive recovery strategies.
Preparing for Re-Engagement
09:58
Research past interactions to uncover root causes and triggers, then tailor a personalized winback strategy using timing and channels.
Weekly Study Plan
Plan Your Learning Journey
AI generates a personalized schedule based on your availability5 hrs/week
Requirements
不需要任何先前的经验——本课程适合各个级别的专业人士。
对客户关系的基本了解有帮助，但不是必需的。
建议有客户互动数据（CRM、反馈报告）的访问权限。
愿意在真实的客户场景中应用概念。
Target Audience
Sales professionals looking to improve customer retention.
Customer success managers focused on re-engagement strategies.
Account managers responsible for maintaining long-term client relationships.
Business owners and entrepreneurs aiming to win back lost customers.
About this course
失去客户可能感觉是一次挫折，但这也是一个学习、改进和重新联系的机会。赢回失去的客户是一个全面的课程，旨在帮助销售专业人士、客户成功经理和企业主制定可行的策略来重新吸引失去的客户并建立更强大、持久的关系。
本课程采用循序渐进的方法来理解客户流失的原因、识别重新参与的机会，并制定有效的赢回策略。您将学习如何分析客户流失模式、个性化沟通，以及如何用量身定制的解决方案来解决痛点。无论您是想重新建立与过去客户的信任，还是想防止未来的客户流失，本课程都提供了将失去的客户转变为长期合作伙伴所需的工具和技巧。
您将学到：
- 了解客户流失的常见原因及其对业务的影响。
- 利用数据驱动的洞察识别重新参与的机会。
- 制定个性化的沟通策略重建信任。
- 用定制的解决方案解决客户需求中的痛点。
- 实施长期忠诚策略以确保持久的保留。
- 希望重新参与过去客户的销售专业人士。
- 专注于重建关系的客户成功经理。
- 负责客户保留的客户经理。
- 希望加强客户忠诚度的企业主和企业家。
Career Opportunities & Job Roles
Build practical, job-ready skills and qualify for high-impact roles worldwide
Job-Ready Curriculum
Target Roles You Can Apply For
Operations & Business Analyst
Quality Management Auditor (ISO)
Project Operations Lead
Corporate Process Strategist
Estimated Annual Salary
$75,000 – $120,000 / yr
Global Industry Demand
Steady Enterprise & Corporate Demand
In-Demand Skills You Master* Estimates based on global tech hiring benchmarks and industry compensation reports.
Risk Assessment & Auditing Compliance
Operational Efficiency & Frameworks
Financial Reporting & Modeling
Cross-Functional Team Leadership
Meet your instructor
Dr. Amar Massoud
Main Instructor
PhD in computer science and IT manager with 36 years technical experience in various fields including IT Security, IT Governance, IT Service Management , Software Development, Project Management, Business Analysis and Software Architecture. I hold 80+ IT certifications such as :
ITIL 4 Master, ITIL 3 Expert
ISO 27001 Auditor, ComptIA Security+, GSEC, CEH, ECSA, CISM, CISSP, CISA
PGMP, MSP
PMP, PMI-ACP, Prince2 Practitioner, Praxis, Scrum Master
COBIT 2019 Implementor, COBIT 5 Assessor/Implementer
TOGAF certified
Lean Specialist, VSM Specialist
PMI RMP, ISO 31000 Risk Manager, ISO 22301 Lead Auditor
PMI-PBA, CBAP
Lean Six Sigma Black Belt, ISO 9001 Implementer
Azure Administrator, Azure DevOps Expert, AWS Practitioner
And many more....
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Yes! Upon completing 100% of the course lectures and assignments, you can instantly download your verified digital Certificate of Completion directly from your Lucebra profile.
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