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商业与管理/销售量/销售技巧

Value-Based Selling: Mastering the Art of Selling Through Value Creation (课程)

Move beyond price and pitch. Learn to sell your true value and build lasting client relationships.

所有级别 • 23 讲座 • 终身无限畅学
TJ Walker

认证硕士导师

Value-Based Selling: Mastering the Art of Selling Through Value Creation
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认识您的导师:TJ Walker

19 ms

5.0 / 5.0
全球评级
2小时 10分
总内容

你将学到什么

How to confidently charge what you’re worth
How to sell based on value, not hours or features
How to position yourself as a trusted authority
How to develop a powerful value proposition

课程内容

7 部分 • 23 讲座 • 02:10:04 总长度

Course Introduction: Mastering Value-Based Selling

00:58

Quick Win: Charge What You’re Worth

01:56

Consistently Creating Value

01:26

Distinctive Features of the Course: Facebook Support Community for Q&A and AI Interactive Clone

04:56

Moving Beyond the Hourly Fee Model for Greater Success

05:53

Understanding Value in a Competitive World

04:42

Selling Beyond the Product

02:01

Shaping Exceptional Value Through Masterful Creations

05:08

The Key to Securing Fair Compensation and Recognition

05:34

Understanding Client Expectations

03:33

Understanding Market Forces and Creating a Strong Value Proposition

06:42
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要求

No prior sales training required

An open mind and willingness to rethink how you talk about your work

Optional: a product, service, or skill you want to monetize

目标受众

Freelancers, consultants, coaches, and small business owners

Creators and service providers tired of undercharging

Anyone who wants to increase revenue by offering more perceived value

Professionals in competitive markets looking to differentiate themselves

关于本课程

Are you tired of competing on price alone? Do you want to attract better clients, command higher fees, and build a business that rewards your expertise?


Welcome to Value-Based Selling — the course that helps entrepreneurs, consultants, coaches, and creatives escape the hourly-rate trap and start selling their true value.


This course teaches you to shift the conversation away from price and toward outcomes, impact, and unique value creation. You’ll learn to craft compelling value propositions, position yourself as a trusted authority, and build a business around delivering results that clients are happy to pay for.


Led by communication expert TJ Walker and supported by an AI-powered video coach and online community, this course offers personalized, interactive support as you master the principles of high-impact selling.

职业发展机遇与目标岗位

掌握前沿实战技能,胜任全球高薪核心职位

就业就绪型课程
可申请的目标岗位

Professional Music Producer

Commercial Audio Mixing Engineer

Sound Designer & Media Specialist

Mastering & Post-Production Director

预估年薪范围
$55,000 – $110,000 / yr
全球行业需求

High Demand in Media & Streaming

掌握的核心关键技能
Acoustic Balance & Spatial Panning
Dynamic EQ & Harmonic Saturation
Commercial Loudness & Streaming Standards
Creative DAW Workflow & Synthesis
* 估算数据基于全球科技行业薪酬基准与招聘市场报告。
认识您的讲师
TJ Walker
5.0 评级
7 学生
查看完整主页
TJ Walker
主要导师
Public Speaking and Media Training Expert
TJ Walker is a globally recognized expert in communication, presentation, media training, and personal development. A pioneer in online education, he published his first online courses in 1998 and has since reached more than 12 million student enrollments through 250+ courses across 100+ educational platforms. His courses combine practical, real-world content with ongoing student support. Learners benefit from detailed training based on his experience with real clients, weekly live office sessions, and 24/7 AI-powered assistance through TJWalkerAI in more than 32 languages. Walker is the founder of Media Training Worldwide and has delivered media training, public speaking, and crisis communication workshops since 1984. He has trained Presidents, Prime Ministers, Nobel Peace Prize winners, U.S. Senators, business leaders, athletes, public figures, and government officials across six continents and more than two dozen countries. He is the author of several books, including *Secrets to Foolproof Presentations*, a USA Today #1 Bestseller and a Wall Street Journal and BusinessWeek bestseller, as well as *Media Training A-Z* and *Media Training Success*. Walker has appeared more than 1,000 times on major media outlets, including CNN, CBS, ABC, NBC, Bloomberg TV, Fox News, MSNBC, Al Jazeera, and NPR. In 2009, he set a Guinness World Record for the most talk radio appearances in 24 hours. A merit scholar and magna cum laude graduate of Duke University, Walker has also conducted training sessions at Yale University, Columbia University, and Princeton University....

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