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Value-Based Selling: Mastering the Art of Selling Through Value Creation (강좌)

Move beyond price and pitch. Learn to sell your true value and build lasting client relationships.

모든 레벨 • 23 강의 • 평생 이용권
TJ Walker

검증된 마스터 강사

Value-Based Selling: Mastering the Art of Selling Through Value Creation
트레일러
강사를 만나세요: TJ Walker

19 ms

5.0 / 5.0
글로벌 평가
2시간 10분
총 내용

무엇을 배울 것인가

How to confidently charge what you’re worth
How to sell based on value, not hours or features
How to position yourself as a trusted authority
How to develop a powerful value proposition

코스 내용

7 섹션 • 23 강의 • 02:10:04 총 길이

Course Introduction: Mastering Value-Based Selling

00:58

Quick Win: Charge What You’re Worth

01:56

Consistently Creating Value

01:26

Distinctive Features of the Course: Facebook Support Community for Q&A and AI Interactive Clone

04:56

Moving Beyond the Hourly Fee Model for Greater Success

05:53

Understanding Value in a Competitive World

04:42

Selling Beyond the Product

02:01

Shaping Exceptional Value Through Masterful Creations

05:08

The Key to Securing Fair Compensation and Recognition

05:34

Understanding Client Expectations

03:33

Understanding Market Forces and Creating a Strong Value Proposition

06:42
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학습 여정을 계획하세요
AI가 가용 시간에 맞춤 일정을 생성합니다

요구사항

No prior sales training required

An open mind and willingness to rethink how you talk about your work

Optional: a product, service, or skill you want to monetize

대상 고객

Freelancers, consultants, coaches, and small business owners

Creators and service providers tired of undercharging

Anyone who wants to increase revenue by offering more perceived value

Professionals in competitive markets looking to differentiate themselves

이 코스에 대하여

Are you tired of competing on price alone? Do you want to attract better clients, command higher fees, and build a business that rewards your expertise?


Welcome to Value-Based Selling — the course that helps entrepreneurs, consultants, coaches, and creatives escape the hourly-rate trap and start selling their true value.


This course teaches you to shift the conversation away from price and toward outcomes, impact, and unique value creation. You’ll learn to craft compelling value propositions, position yourself as a trusted authority, and build a business around delivering results that clients are happy to pay for.


Led by communication expert TJ Walker and supported by an AI-powered video coach and online community, this course offers personalized, interactive support as you master the principles of high-impact selling.

커리어 기회 및 목표 직무

실무 중심의 역량을 강화하고 글로벌 경쟁력을 갖춘 핵심 직무에 지원하세요

실무 즉시 적용 커리큘럼
지원 가능한 주요 직무

Professional Music Producer

Commercial Audio Mixing Engineer

Sound Designer & Media Specialist

Mastering & Post-Production Director

예상 평균 연봉
$55,000 – $110,000 / yr
글로벌 시장 수요

High Demand in Media & Streaming

습득하게 되는 핵심 실무 역량
Acoustic Balance & Spatial Panning
Dynamic EQ & Harmonic Saturation
Commercial Loudness & Streaming Standards
Creative DAW Workflow & Synthesis
* 글로벌 IT 채용 벤치마크 및 산업별 급여 보고서를 바탕으로 한 추정치입니다.
강사 소개
TJ Walker
5.0 평가
7 학생
프로필 전체 보기
TJ Walker
메인 강사
Public Speaking and Media Training Expert
TJ Walker is a globally recognized expert in communication, presentation, media training, and personal development. A pioneer in online education, he published his first online courses in 1998 and has since reached more than 12 million student enrollments through 250+ courses across 100+ educational platforms. His courses combine practical, real-world content with ongoing student support. Learners benefit from detailed training based on his experience with real clients, weekly live office sessions, and 24/7 AI-powered assistance through TJWalkerAI in more than 32 languages. Walker is the founder of Media Training Worldwide and has delivered media training, public speaking, and crisis communication workshops since 1984. He has trained Presidents, Prime Ministers, Nobel Peace Prize winners, U.S. Senators, business leaders, athletes, public figures, and government officials across six continents and more than two dozen countries. He is the author of several books, including *Secrets to Foolproof Presentations*, a USA Today #1 Bestseller and a Wall Street Journal and BusinessWeek bestseller, as well as *Media Training A-Z* and *Media Training Success*. Walker has appeared more than 1,000 times on major media outlets, including CNN, CBS, ABC, NBC, Bloomberg TV, Fox News, MSNBC, Al Jazeera, and NPR. In 2009, he set a Guinness World Record for the most talk radio appearances in 24 hours. A merit scholar and magna cum laude graduate of Duke University, Walker has also conducted training sessions at Yale University, Columbia University, and Princeton University....

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