Lucebra
Lucebra Business
Business/Sales/Customer Retention

Winning Back a Lost Customer: Re-Engagement Guide

顧客離れの分析、個別化されたコミュニケーション、痛点解決、長期的な忠誠戦略

All Levels • 8 Lectures • Full Lifetime Access
Dr. Amar Massoud

Verified Master Instructor

失われた顧客を取り戻す:再エンゲージメントガイド
TRAILER
Meet your instructor: Dr. Amar Massoud

19 ms

5.0 / 5.0
Global Rating
1
Active Students
English (US)
99 Languages Subtitles
53m
Total Content

What you will learn

顧客が去る理由を特定し、離れのパターンを分析する。
信頼と信頼性を再構築するためのカスタマイズされたコミュニケーションを作成する。
顧客のニーズに基づいた個別化された再エンゲージメント戦略を開発する。
再エンゲージした顧客を維持するための長期的なロイヤルティ戦略を実施する。

Course Content

8 sections • 8 lectures • 00:53:31 total length

Introduction

06:16

Identify root causes of churn, craft personalized re-engagement plans, and demonstrate long-term value to transform lost customers into loyal partners.

Our Use Case - PeakStyle Apparel Inc

01:49

Analyze Peak Style Apparel's experience with a cloud-based inventory system, identifying scalability gaps and delayed support during peak periods. Emphasize proactive upgrades and faster service to reduce churn.

Understanding Customer Churn

08:31

Explore why customers churn, from dissatisfaction and unmet expectations to poor support and pricing, learn to analyze churn patterns, quantify losses, and develop proactive recovery strategies.

Preparing for Re-Engagement

09:58

Research past interactions to uncover root causes and triggers, then tailor a personalized winback strategy using timing and channels.

Weekly Study Plan
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Requirements

事前の経験は必要ありません—このコースはあらゆるレベルの専門家向けに設計されています。

顧客関係の基本的な理解は有益ですが、必須ではありません。

顧客インタラクションデータ(CRM、フィードバックレポート)へのアクセスが推奨されます。

実世界の顧客シナリオで概念を適用する意欲が必要です。

Target Audience

Sales professionals looking to improve customer retention.

Customer success managers focused on re-engagement strategies.

Account managers responsible for maintaining long-term client relationships.

Business owners and entrepreneurs aiming to win back lost customers.

About this course

顧客を失うことは後退のように感じるかもしれませんが、それは学び、改善し、再びつながる機会でもあります。失われた顧客を取り戻すは、営業専門家、顧客成功マネージャー、ビジネスオーナーが失われた顧客を再びエンゲージし、より強固で長期的な関係を構築するための実行可能な戦略を開発するのを助けるための包括的なコースです。 このコースは、顧客がなぜ去るのかを理解し、再エンゲージメントの機会を特定し、効果的な取り戻し戦略を策定するための段階的なアプローチを取ります。顧客離れのパターンを分析し、コミュニケーションを個別化し、カスタマイズされたソリューションで痛点に対処する方法を学びます。過去の顧客との信頼を再構築したいのか、将来の顧客損失を防ぎたいのかにかかわらず、このコースは失われた顧客を長期的なパートナーに変えるためのツールとテクニックを提供します。 学ぶこと:
  • 顧客離れの一般的な理由とそのビジネスへの影響を理解する。
  • データ駆動の洞察を使用して再エンゲージメントの機会を特定する。
  • 信頼を再構築する個別化されたコミュニケーション戦略を開発する。
  • カスタマイズされたソリューションで顧客のニーズに合わせた痛点に対処する。
  • 再エンゲージした顧客を確実に維持するための長期的なロイヤルティ戦略を実施する。
Career Opportunities & Job Roles

Build practical, job-ready skills and qualify for high-impact roles worldwide

Job-Ready Curriculum
Target Roles You Can Apply For

Operations & Business Analyst

Quality Management Auditor (ISO)

Project Operations Lead

Corporate Process Strategist

Estimated Annual Salary
$75,000 – $120,000 / yr
Global Industry Demand

Steady Enterprise & Corporate Demand

In-Demand Skills You Master
Risk Assessment & Auditing Compliance
Operational Efficiency & Frameworks
Financial Reporting & Modeling
Cross-Functional Team Leadership
* Estimates based on global tech hiring benchmarks and industry compensation reports.
Meet your instructor
Dr. Amar Massoud
5.0 Rating
5 Students
View Full Profile
Dr. Amar Massoud
Main Instructor
PhD in computer science and IT manager with 36 years technical experience in various fields including IT Security, IT Governance, IT Service Management , Software Development, Project Management, Business Analysis and Software Architecture. I hold 80+ IT certifications such as : ITIL 4 Master, ITIL 3 Expert ISO 27001 Auditor, ComptIA Security+, GSEC, CEH, ECSA, CISM, CISSP, CISA PGMP, MSP PMP, PMI-ACP, Prince2 Practitioner, Praxis, Scrum Master COBIT 2019 Implementor, COBIT 5 Assessor/Implementer TOGAF certified Lean Specialist, VSM Specialist PMI RMP, ISO 31000 Risk Manager, ISO 22301 Lead Auditor PMI-PBA, CBAP Lean Six Sigma Black Belt, ISO 9001 Implementer Azure Administrator, Azure DevOps Expert, AWS Practitioner And many more....

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Yes! Upon completing 100% of the course lectures and assignments, you can instantly download your verified digital Certificate of Completion directly from your Lucebra profile.

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