Identify root causes of churn, craft personalized re-engagement plans, and demonstrate long-term value to transform lost customers into loyal partners.
Winning Back a Lost Customer: Re-Engagement Guide
Analisi dell'Abbandono dei Clienti, Comunicazione Personalizzata, Risoluzione dei Punti di Dolore e Strategie di Fedeltà a Lungo Termine
All Levels • 8 Lectures • Full Lifetime Access
Verified Master Instructor
TRAILER
Meet your instructor: Dr. Amar Massoud
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Total ContentWhat you will learn
Identificare le ragioni per cui i clienti se ne vanno e analizzare i modelli di abbandono.
Elaborare comunicazioni su misura per ricostruire fiducia e credibilità.
Sviluppare strategie di re-engagement personalizzate basate sulle esigenze dei clienti.
Implementare strategie di fedeltà a lungo termine per mantenere i clienti riattivati.
Course Content
8 sections • 8 lectures • 00:53:31 total lengthUnderstanding Customer Churn
08:31
Explore why customers churn, from dissatisfaction and unmet expectations to poor support and pricing, learn to analyze churn patterns, quantify losses, and develop proactive recovery strategies.
Preparing for Re-Engagement
09:58
Research past interactions to uncover root causes and triggers, then tailor a personalized winback strategy using timing and channels.
Weekly Study Plan
Plan Your Learning Journey
AI generates a personalized schedule based on your availability5 hrs/week
Requirements
Nessuna esperienza precedente necessaria: questo corso è progettato per professionisti di tutti i livelli.
Una comprensione di base delle relazioni con i clienti è utile ma non richiesta.
L'accesso ai dati di interazione con i clienti (CRM, report di feedback) è consigliato.
La volontà di applicare i concetti in scenari reali con i clienti.
Target Audience
Sales professionals looking to improve customer retention.
Customer success managers focused on re-engagement strategies.
Account managers responsible for maintaining long-term client relationships.
Business owners and entrepreneurs aiming to win back lost customers.
About this course
Perdere un cliente può sembrare un passo indietro, ma è anche un'opportunità per imparare, migliorare e riconnettersi. Riguadagnare un Cliente Perso è un corso completo progettato per aiutare i professionisti delle vendite, i customer success manager e i proprietari di aziende a sviluppare strategie attuabili per riattivare i clienti persi e costruire relazioni più forti e durature.
Questo corso adotta un approccio passo dopo passo per comprendere perché i clienti se ne vanno, identificare opportunità di re-engagement e elaborare strategie di win-back efficaci. Imparerai come analizzare i modelli di abbandono dei clienti, personalizzare la comunicazione e affrontare i punti di dolore con soluzioni su misura. Che tu stia cercando di ristabilire la fiducia con un cliente passato o prevenire future perdite di clienti, questo corso fornisce gli strumenti e le tecniche necessarie per trasformare i clienti persi in partner a lungo termine.
Career Opportunities & Job Roles
Build practical, job-ready skills and qualify for high-impact roles worldwide
Job-Ready Curriculum
Target Roles You Can Apply For
Operations & Business Analyst
Quality Management Auditor (ISO)
Project Operations Lead
Corporate Process Strategist
Estimated Annual Salary
$75,000 – $120,000 / yr
Global Industry Demand
Steady Enterprise & Corporate Demand
In-Demand Skills You Master* Estimates based on global tech hiring benchmarks and industry compensation reports.
Risk Assessment & Auditing Compliance
Operational Efficiency & Frameworks
Financial Reporting & Modeling
Cross-Functional Team Leadership
Meet your instructor
Dr. Amar Massoud
Main Instructor
PhD in computer science and IT manager with 36 years technical experience in various fields including IT Security, IT Governance, IT Service Management , Software Development, Project Management, Business Analysis and Software Architecture. I hold 80+ IT certifications such as :
ITIL 4 Master, ITIL 3 Expert
ISO 27001 Auditor, ComptIA Security+, GSEC, CEH, ECSA, CISM, CISSP, CISA
PGMP, MSP
PMP, PMI-ACP, Prince2 Practitioner, Praxis, Scrum Master
COBIT 2019 Implementor, COBIT 5 Assessor/Implementer
TOGAF certified
Lean Specialist, VSM Specialist
PMI RMP, ISO 31000 Risk Manager, ISO 22301 Lead Auditor
PMI-PBA, CBAP
Lean Six Sigma Black Belt, ISO 9001 Implementer
Azure Administrator, Azure DevOps Expert, AWS Practitioner
And many more....
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Yes! Upon completing 100% of the course lectures and assignments, you can instantly download your verified digital Certificate of Completion directly from your Lucebra profile.
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