Lucebra
Lucebra Business
Marketing/Digital Marketing/Remarketing

Remarketing Essentials A Beginner’s Guide for Marketers

단계별 전략, 도구 및 지표를 통해 리마케팅의 기초를 배우고 빠르게 전환율을 높이세요.

All Levels • 13 Lectures • Full Lifetime Access
Melina Silva Souza

Verified Master Instructor

마케팅 초보자를 위한 리마케팅 필수 요소
TRAILER
Meet your instructor: Melina Silva Souza

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English
99 Languages Subtitles
1h 7m
Total Content

What you will learn

리마케팅의 작동 원리와 효과
캠페인 성과를 측정하고 전환율을 최적화하는 방법
모든 마케터가 추적해야 하는 12가지 주요 전환 지표
전환을 추적하고 분석하기 위한 필수 도구

Course Content

1 sections • 13 lectures • 01:07:23 total length

Welcome

01:51

Remarketing Essentials A Beginner’S Guide For Marketers

06:15

Understanding the Marketing & Sales Relationship

05:09

Market Research And Its Role İn Effective Communication

09:25

Key Terms and Concepts in Marketing & Sales

05:26

Key Tools To Support Your Remarketing Efforts

05:41

Leveraging Social Proof And Reciprocity İn Sales

06:00

Prospecting Finding The Right Audience

09:49

How To Research Your Target Audience

05:27

Who to analyze performance metrics to optimize conversion rates.

02:43

3 conversion tools to help you track conversion metrics

01:38

12 Conversion Rate Metrics You Should Be Tracking

07:06

Next Step

00:47
Weekly Study Plan
Plan Your Learning Journey
AI generates a personalized schedule based on your availability

Requirements

이전 마케팅 경험은 필요하지 않습니다. 디지털 마케팅 또는 온라인 비즈니스에 대한 기본적인 이해가 도움이 될 수 있지만 필수는 아닙니다. 이 과정은 리마케팅을 단계별로 배우려는 초보자를 위해 설계되었습니다.

Target Audience

Beginner marketers who want to understand remarketing from the ground up

Small business owners seeking practical ways to improve conversions

Sales and marketing professionals looking to expand their digital marketing toolkit

Students or career changers exploring marketing as a new career path

About this course

리마케팅은 잠재 고객을 다시 유치하고 전환율을 극대화하는 가장 효과적인 전략 중 하나이지만, 많은 마케터들이 효과적으로 사용하는 데 어려움을 겪고 있습니다. 마케팅 초보자를 위한 리마케팅 필수 요소는 리마케팅이 어떻게 작동하고 자신의 캠페인에 적용할 수 있는지 명확하고 실용적인 이해를 제공하도록 설계되었습니다. 캠페인 설정부터 전환 지표 분석 및 프로세스를 단순화하는 강력한 도구 활용에 이르기까지 모든 것을 탐색하게 됩니다. 그 과정에서 마케팅과 영업이 어떻게 연결되는지, 사회적 증명과 보협의 같은 심리학적 원칙을 어떻게 사용하는지, 그리고 적합한 청중을 어떻게 확충하는지도 배우게 됩니다. 이 과정이 끝나면 잃어버린 방문자를 다시 불러들일 뿐만 아니라 그들을 충성도 높은 고객으로 전환시키는 리마케팅 전략을 시작할 수 있는 지식과 자신감을 갖게 될 것입니다. 마케팅을 처음 시작하는 사람이든 기술을 확장하려는 사람이든 이 과정은 성공을 위한 기초를 제공합니다. 

Career Opportunities & Job Roles

Build practical, job-ready skills and qualify for high-impact roles worldwide

Job-Ready Curriculum
Target Roles You Can Apply For

Certified Domain Practitioner

Technical Project Specialist

Operations & Implementation Lead

Independent Consultant / Freelancer

Estimated Annual Salary
$70,000 – $115,000 / yr
Global Industry Demand

High Global Market Applicability

In-Demand Skills You Master
Industry Best Practices & Methodology
Hands-On Project Execution
Analytical Problem Solving
Verified International Certification
* Estimates based on global tech hiring benchmarks and industry compensation reports.
Meet your instructor
Melina Silva Souza
5.0 Rating
28 Students
View Full Profile
Melina Silva Souza
Main Instructor
DevOps Specialist
Hello, I'm Melina. Thanks for visiting my profile and courses. I have a lot of experience in photography, arts, design, and business. More than 10 years working in this area. A little bit about me: I love: To travel, Chocolate and Arts. I am recording several nice courses about all my skills and i am going to share everything here. I hope you guys enjoy it. Thanks for watching. Melina S.Souza...

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Frequently Asked Questions

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Yes! Upon completing 100% of the course lectures and assignments, you can instantly download your verified digital Certificate of Completion directly from your Lucebra profile.

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