Lucebra
Lucebra Business
Business/Sales/Customer Retention

Winning Back a Lost Customer: Re-Engagement Guide

Analisis Pengurangan Pelanggan, Komunikasi Personal, Resolusi Masalah, & Strategi Loyalitas Jangka Panjang

All Levels • 8 Lectures • Full Lifetime Access
Dr. Amar Massoud

Verified Master Instructor

Menang Kembali Pelanggan yang Hilang: Panduan Re-Engagement
TRAILER
Meet your instructor: Dr. Amar Massoud

19 ms

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English (US)
99 Languages Subtitles
53m
Total Content

What you will learn

Mengidentifikasi alasan pelanggan pergi dan menganalisis pola penurunan.
Mengembangkan komunikasi yang disesuaikan untuk membangun kembali kepercayaan dan kredibilitas.
Mengembangkan strategi re-engagement yang dipersonalisasi berdasarkan kebutuhan pelanggan.
Menerapkan strategi loyalitas jangka panjang untuk mempertahankan pelanggan yang terhubung kembali.

Course Content

8 sections • 8 lectures • 00:53:31 total length

Introduction

06:16

Identify root causes of churn, craft personalized re-engagement plans, and demonstrate long-term value to transform lost customers into loyal partners.

Our Use Case - PeakStyle Apparel Inc

01:49

Analyze Peak Style Apparel's experience with a cloud-based inventory system, identifying scalability gaps and delayed support during peak periods. Emphasize proactive upgrades and faster service to reduce churn.

Understanding Customer Churn

08:31

Explore why customers churn, from dissatisfaction and unmet expectations to poor support and pricing, learn to analyze churn patterns, quantify losses, and develop proactive recovery strategies.

Preparing for Re-Engagement

09:58

Research past interactions to uncover root causes and triggers, then tailor a personalized winback strategy using timing and channels.

Weekly Study Plan
Plan Your Learning Journey
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Requirements

Tidak diperlukan pengalaman sebelumnya—kursus ini dirancang untuk profesional di semua tingkat.

Pemahaman dasar tentang hubungan pelanggan sangat membantu tetapi tidak diperlukan.

Akses ke data interaksi pelanggan (CRM, laporan umpan balik) disarankan.

Kebersediaan untuk menerapkan konsep dalam skenario pelanggan dunia nyata.

Target Audience

Sales professionals looking to improve customer retention.

Customer success managers focused on re-engagement strategies.

Account managers responsible for maintaining long-term client relationships.

Business owners and entrepreneurs aiming to win back lost customers.

About this course

Kehilangan pelanggan bisa terasa seperti kemunduran, tetapi juga merupakan kesempatan untuk belajar, meningkatkan, dan terhubung kembali. Menang Kembali Pelanggan yang Hilang adalah kursus komprehensif yang dirancang untuk membantu profesional penjualan, manajer keberhasilan pelanggan, dan pemilik bisnis mengembangkan strategi aksi untuk menghubungkan kembali pelanggan yang hilang dan membangun hubungan yang lebih kuat dan tahan lama.

Kursus ini mengambil pendekatan langkah demi langkah untuk memahami mengapa pelanggan pergi, mengidentifikasi peluang re-engagement, dan membuat strategi win-back yang efektif. Anda akan belajar cara menganalisis pola penurunan pelanggan, mengpersonalisasi komunikasi, dan mengatasi titik sakit dengan solusi yang disesuaikan. Baik Anda ingin membangun kembali kepercayaan dengan klien sebelumnya atau mencegah kehilangan pelanggan di masa depan, kursus ini menyediakan alat dan teknik yang diperlukan untuk mengubah pelanggan yang hilang menjadi mitra jangka panjang.

Career Opportunities & Job Roles

Build practical, job-ready skills and qualify for high-impact roles worldwide

Job-Ready Curriculum
Target Roles You Can Apply For

Operations & Business Analyst

Quality Management Auditor (ISO)

Project Operations Lead

Corporate Process Strategist

Estimated Annual Salary
$75,000 – $120,000 / yr
Global Industry Demand

Steady Enterprise & Corporate Demand

In-Demand Skills You Master
Risk Assessment & Auditing Compliance
Operational Efficiency & Frameworks
Financial Reporting & Modeling
Cross-Functional Team Leadership
* Estimates based on global tech hiring benchmarks and industry compensation reports.
Meet your instructor
Dr. Amar Massoud
5.0 Rating
5 Students
View Full Profile
Dr. Amar Massoud
Main Instructor
PhD in computer science and IT manager with 36 years technical experience in various fields including IT Security, IT Governance, IT Service Management , Software Development, Project Management, Business Analysis and Software Architecture. I hold 80+ IT certifications such as : ITIL 4 Master, ITIL 3 Expert ISO 27001 Auditor, ComptIA Security+, GSEC, CEH, ECSA, CISM, CISSP, CISA PGMP, MSP PMP, PMI-ACP, Prince2 Practitioner, Praxis, Scrum Master COBIT 2019 Implementor, COBIT 5 Assessor/Implementer TOGAF certified Lean Specialist, VSM Specialist PMI RMP, ISO 31000 Risk Manager, ISO 22301 Lead Auditor PMI-PBA, CBAP Lean Six Sigma Black Belt, ISO 9001 Implementer Azure Administrator, Azure DevOps Expert, AWS Practitioner And many more....

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Frequently Asked Questions

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Yes! Upon completing 100% of the course lectures and assignments, you can instantly download your verified digital Certificate of Completion directly from your Lucebra profile.

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