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Mastering Organizational Culture: Deep Insights, Practical Strategies (Khóa học)

Master organizational culture with real-world examples, leadership strategies, cultural alignment, and inclusion insights for success

Tất cả các cấp độ • 100 Bài giảng • Truy cập trọn đời
Peter Alkema

Giảng viên chính đã được xác minh

Mastering Organizational Culture: Deep Insights, Practical Strategies
ĐOẠN PHIM GIỚI THIỆU
Gặp người hướng dẫn của bạn: Peter Alkema

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4 giờ 27 phút
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Bạn sẽ học được gì

Define organizational culture as collective behavior patterns after reviewing foundational theories. (Remember)
Distinguish between visible symbols and invisible cultural norms during workplace observations. (Analyze)
Explain how founders’ values influence long-term organizational culture using examples. (Understand)
Identify and describe rituals that reinforce culture in well-known organizations after case study analysis. (Apply)

Nội dung khóa học

20 phần • 100 bài giảng • 04:27:16 tổng chiều dài

Defining Organizational Culture as Patterns of Collective Behavior

02:19

Organizational culture is defined by the consistent patterns of behavior, actions, and interactions that develop over time within a group, rather than formal statements or written values. It evolves dynamically through repeated daily practices and shared experiences, shaping how members act and relate to one another.

Defining Organizational Culture as Patterns of Collective Behavior

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Seeing Beyond Slogans: What Culture Looks Like on the Ground Floor

02:20

Organizational culture is shaped by the everyday behaviors, interactions, and unwritten habits of its people, not by formal statements or slogans. Observing how employees handle mistakes, collaborate, and communicate reveals the true values and norms driving workplace culture.

Seeing Beyond Slogans: What Culture Looks Like on the Ground Floor

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Distinguishing Between Visible Symbols and Invisible Norms in Organizations

02:06

Visible symbols like logos and dress codes show what an organization wants to represent, but invisible norms—unwritten rules and behaviors—truly shape how people act at work. Real cultural change happens when these hidden norms are addressed, not just by updating outward symbols.

Distinguishing Between Visible Symbols and Invisible Norms in Organizations

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The Power of Shared Assumptions and Unspoken Rules in Culture Formation

02:03

Organizational culture is shaped less by stated values or policies and more by deep, shared assumptions and unspoken rules that influence daily behavior. These hidden forces, reinforced by leadership actions, guide decision-making, interactions, and ultimately the success of change within the organization.

The Power of Shared Assumptions and Unspoken Rules in Culture Formation

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Real-World Examples: Recognizing Culture in Everyday Workplace Interactions

03:11

Workplace culture is revealed through everyday behaviors and interactions, not just official statements or policies. How people communicate, handle mistakes, and collaborate day to day shows what truly matters in that environment.

Real-World Examples: Recognizing Culture in Everyday Workplace Interactions

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How Organizational Culture Is Formed Over Time Through Experience

02:52

Organizational culture develops gradually through shared experiences, daily interactions, and the behaviors modeled by leaders, rather than from formal rules or statements. Changing this culture requires consistent new actions and experiences that slowly reshape expectations and build trust over time.

How Organizational Culture Is Formed Over Time Through Experience

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Leadership Actions That Shape and Reinforce Workplace Behavioral Norms

02:31

Leaders shape organizational culture by consistently modeling and reinforcing the behaviors, values, and norms they expect from their teams. Their actions, recognition, decisions, and visibility serve as powerful signals that influence employee conduct and establish the workplace environment.

Leadership Actions That Shape and Reinforce Workplace Behavioral Norms

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The Influence of Founders’ Values on Long-Term Cultural DNA

02:15

Founders imprint their personal values and beliefs on an organization, forming the foundation of its culture and behaviors. Even after they depart, these values often persist, shaping hiring, decision-making, and the overall identity of the company.

The Influence of Founders’ Values on Long-Term Cultural DNA

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Organizational Rituals and Their Role in Creating Predictable Behaviors

03:29

Organizational rituals are repeated routines and ceremonies that reinforce shared values, set expectations, and shape predictable behaviors in the workplace. By making values visible and building connections among employees, these rituals strengthen culture and foster consistency across the organization.

Organizational Rituals and Their Role in Creating Predictable Behaviors

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Case Study: How Iconic Companies Developed Their Signature Cultures

03:10

Organizational culture develops gradually through intentional actions, shared experiences, and leadership behaviors rather than slogans or published values. Successful companies reinforce their unique cultures by modeling desired behaviors, responding to challenges, and embedding norms in both everyday interactions and physical spaces.

Case Study: How Iconic Companies Developed Their Signature Cultures

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Understanding the Difference Between Stated Values and Actual Practices

02:31

Organizational culture is defined not by stated values, but by everyday actions and decisions made by leaders and employees. When there is a gap between what is promised and what is practiced, trust erodes and the real culture emerges from observed behaviors.

Understanding the Difference Between Stated Values and Actual Practices

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How Deeply-Held Assumptions Guide Unconscious Decisions in Organizations

02:54

Deeply-held assumptions are unconscious beliefs within organizations that strongly influence behavior and decision-making, often more than visible rules or policies. Recognizing and addressing these hidden assumptions is crucial for meaningful culture change and organizational transformation.

How Deeply-Held Assumptions Guide Unconscious Decisions in Organizations

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Micro-Behaviors That Signal Cultural Norms to New Employees

02:16

New employees quickly learn an organization's true values and expectations by observing the everyday micro-behaviors of colleagues and leaders, often finding these cues more telling than official policies. These subtle actions shape the unwritten rules and culture, guiding newcomers on how to fit in and succeed.

Micro-Behaviors That Signal Cultural Norms to New Employees

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Invisible Behavioral Patterns That Get Rewarded or Punished in Teams

02:36

The true culture of a team is shaped by the subtle patterns of behavior that are consistently rewarded or punished, often operating beneath conscious awareness. Real change occurs when these invisible patterns shift, not just through official statements or policies.

Invisible Behavioral Patterns That Get Rewarded or Punished in Teams

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Real-Life Example: Misalignments Between Stated and Lived Values

02:23

The true culture of an organization is defined by the daily behaviors and actions of its people, not by the values displayed on walls or websites. When there is a gap between stated values and actual practices, trust in leadership erodes and employees adjust their behavior to fit the real norms, not the proclaimed ones.

Real-Life Example: Misalignments Between Stated and Lived Values

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Yêu cầu

There are no requirements or pre-requisites for this course, but the items listed below are a guide to useful background knowledge which will increase the value and benefits of this course.

An interest in organizational behavior, workplace dynamics, or leadership development.

Some experience working in or with organizations (e.g., as an employee, manager, consultant, or leader) is helpful but not mandatory.

Access to a computer or mobile device with internet connectivity for engaging with course materials and activities.

Đối tượng mục tiêu

New and mid-level managers seeking to understand and intentionally shape organizational culture within their teams.

HR professionals and organizational development specialists aiming to diagnose and improve workplace culture across departments.

Business leaders and executives preparing for mergers, acquisitions, or significant organizational change initiatives.

Consultants and business coaches supporting clients in cultural transformation and performance improvement.

Về khóa học này

Organizational culture is not defined by mission statements or slogans—it is reflected in everyday behaviors, unwritten rules, shared assumptions, and repeated patterns of interaction. This course provides a deep, practical understanding of how culture truly operates within organizations and how leaders and professionals can intentionally influence it.


You will explore culture as patterns of collective behavior that evolve over time through shared experiences, leadership actions, rituals, and reinforcement mechanisms. The course moves beyond surface-level symbols to uncover invisible norms, hidden assumptions, and micro-behaviors that shape trust, performance, and decision-making. Through structured models such as Schein’s layers of culture, the Competing Values Framework, and the Iceberg metaphor, you will gain tools to analyze and map cultural dynamics realistically.


A strong emphasis is placed on leadership influence. You will examine how leaders transmit culture through daily actions, recognition systems, storytelling, feedback loops, and critical decisions during moments of crisis. The course also addresses subcultures, inclusion, cross-cultural dynamics, hybrid work environments, mergers, and ethical challenges—highlighting how culture influences both strategic and operational outcomes.


Through practical case studies, observational exercises, and reflection-based assignments, you will learn to conduct cultural assessments, identify misalignments between stated and lived values, and design actionable culture-shaping strategies. By the end of the course, you will be able to diagnose organizational culture accurately, influence positive behavioral norms, and contribute to resilient, high-performing workplaces.

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Gặp gỡ giảng viên của bạn
Peter Alkema
5.0 Xếp hạng
10 Sinh viên
Nhập tin nhắn của bạn...
Peter Alkema
Giảng viên chính
Business | Technology | Self Development
"What an amazing course! After finishing this course, I have confidence. Thank so much Dr Peter Alkema" ... "This is exactly the jump-start I needed. Very clear and concise" I lead Digital Transformation & Architecture at ABB and I've been featured on CNBC Africa and won the Gartner CIO Of The Year in 2016. I founded and led the largest banking hackathon in South Africa which was published in 2019 as a case study by Harvard Business School. I've taught over 100,000 students about technology, business, academics and self-development. In 2020 I completed my PhD at Wits University In Johannesburg. The study introduced a ground-breaking theory of Agile software development teams. My woodworking book was published in 2014 and has sold over 10,000 copies. Olugbenga Gbadegesin: "Excellent delivery" / Lebogang Tswelapele: "This is what I have been longing for" / Paskalia Ndapandula: "Peter speaks with so much clarity" / Amantle Mangwedi: "It was straight to the point and the sections are cut into nice short segments which made it easier to go through" Kathy Bermudez: "Excellent material. Well organized..." Werner van Wyk: "Thank you Peter, once again your lesson and course have given me so much knowledge and understanding" / Yvonne Rudolph "I really look forward to take everything i learned in action" / Josephine Mahlangu: "exactly what I needed to know, absolutely valuable and helpful for my personal growth"...

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