Master value-based selling by shifting to a customer-centric approach that solves problems and delivers measurable outcomes. Tailor value propositions, build trust, and close deals with solutions that meet customer needs.
价值导向销售：销售策略与成交技巧
掌握以客户为中心的销售方法，建立信任，量化投资回报率，并自信地完成高价值B2B交易
Lahat ng Antas • 21 Mga lektura • Panghabambuhay na Access
Na-verify na Master Instructor
TRAILER
Kilalanin ang iyong instructor: Dr. Amar Massoud
19 ms
5.0 / 5.0
Global Rating1
Mga Aktibong Mag-aaralIngles (American)
99 Mga Subtitle na Wika1 oras 49 min
Kabuuang NilalamanAng matututuhan mo
建立详细的客户角色并进行研究以了解买家心理和决策过程
应用咨询性销售技巧以揭示客户需求，建立信任，并将解决方案与客户目标对齐
为不同的利益相关者制定引人注目的价值主张，并为复杂的B2B交易量化投资回报率
自信地使用双赢谈判策略完成高价值交易，并建立长期客户关系
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11 na mga seksyon • 21 mga lektura • 01:49:30 kabuuang habaStep 1 - Understanding Your Customer (1)
06:48
Learn the foundations of value-based selling by understanding your customer through research, personas, and decision-making psychology, using insights to tailor solutions with trust, ROI, and convenience.
Step 1 - Understanding Your Customer (2)
04:17
Develop customer personas through data and insights to tailor messaging and value propositions, understanding needs, goals, and challenges for effective value-based selling.
Step 2 - Defining Your Value Proposition (1)
06:36
Define a strong, customer-focused value proposition that links features to benefits, tailors messaging for each audience, and crafts a measurable proposition that boosts retention and return on investment.
Step 2 - Defining Your Value Proposition (2)
03:54
Tailor value propositions to distinct audiences, highlighting ease of use for Evelyn and advanced analytics for Alex, while CIP helps small to medium-sized e-commerce businesses boost ROI through ai-powered segmentation.
Lingguhang Plano ng Pag-aaral
Planuhin ang iyong paglalakbay sa pag-aaral
Ang AI ay lumilikha ng personalized na iskedyul ayon sa iyong oras5 oras/linggo
Mga kinakailangan
不需要之前的销售经验。
对B2B销售概念的基本了解可能有帮助。
不需要专业软件或技术知识。
对以客户为中心的销售、谈判和业务发展感兴趣。
Target na Audience
Sales professionals seeking to improve value-based selling skills.
Account executives managing complex B2B opportunities.
Business development managers responsible for generating revenue.
Entrepreneurs selling products or services to business customers.
Tungkol sa kursong ito
本课程包含人工智能的使用。
你准备好改变你的销售方式了吗？价值导向销售：销售策略与成交技巧是一个全面的、循序渐进的课程，旨在帮助销售专业人士、企业家和商业领袖超越传统的产品导向销售，采用以客户为中心的方法，实现可衡量的结果。
在当今竞争激烈的B2B环境中，买家比以往任何时候都更加了解情况。他们不想听关于功能和规格的内容——他们想知道你的解决方案如何解决他们的具体问题并推动真实的业务成果。本课程将教你如何做到这一点，使用一个经过验证的8步框架，通过一个涉及供应链技术公司的现实制造案例进行说明。
在整个课程中，你将学习如何建立详细的客户角色，揭示你的买家真正关心的是什么。你将发现如何为不同的利益相关者（从运营经理到CFO）制定量身定制的价值主张。你将掌握与怀疑的潜在客户建立信任和融洽关系的艺术，并开发咨询性提问技巧，揭示客户挑战的根本原因。
本课程不仅仅是理论。你将学习如何使用投资回报率计算、回收期分析和引人注目的成功案例来量化你的解决方案的财务影响。你将练习在复杂的多利益相关者交易中将你的价值与客户目标对齐。你将通过创造持久伙伴关系而非一次性交易的双赢谈判策略，发展自信地完成高价值交易的能力。
本课程的独特之处在于每一步都包含的实践。每个模块都包括互动作业，你将应用概念到现实场景中，AI驱动的角色扮演，你将与模拟买家进行对话练习，以及知识检查以强化你的学习。你不仅仅学习理论——你将练习在真实销售对话中成功所需的技能。
到本课程结束时，你将拥有一个完整的价值导向销售工具包：从初始客户研究到交易结束和长期关系管理。无论你是销售新手还是有经验的专业人士，希望完善你的方法，本课程将为你提供框架、技巧和信心，以基于价值进行销售并赢得更多交易。
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Kurikulum na Handa sa Trabaho
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Kilalanin ang iyong instruktor
Dr. Amar Massoud
Pangunahing Instruktor
PhD in computer science and IT manager with 36 years technical experience in various fields including IT Security, IT Governance, IT Service Management , Software Development, Project Management, Business Analysis and Software Architecture. I hold 80+ IT certifications such as :
ITIL 4 Master, ITIL 3 Expert
ISO 27001 Auditor, ComptIA Security+, GSEC, CEH, ECSA, CISM, CISSP, CISA
PGMP, MSP
PMP, PMI-ACP, Prince2 Practitioner, Praxis, Scrum Master
COBIT 2019 Implementor, COBIT 5 Assessor/Implementer
TOGAF certified
Lean Specialist, VSM Specialist
PMI RMP, ISO 31000 Risk Manager, ISO 22301 Lead Auditor
PMI-PBA, CBAP
Lean Six Sigma Black Belt, ISO 9001 Implementer
Azure Administrator, Azure DevOps Expert, AWS Practitioner
And many more....
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