Identify root causes of churn, craft personalized re-engagement plans, and demonstrate long-term value to transform lost customers into loyal partners.
Winning Back a Lost Customer: Re-Engagement Guide
Análise de Rotatividade de Clientes, Comunicação Personalizada, Resolução de Pontos de Dor e Estratégias de Fidelidade a Longo Prazo
All Levels • 8 Lectures • Full Lifetime Access
Verified Master Instructor
TRAILER
Meet your instructor: Dr. Amar Massoud
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Total ContentWhat you will learn
Identificar as razões pelas quais os clientes saem e analisar padrões de rotatividade.
Elaborar comunicação personalizada para reconstruir a confiança e credibilidade.
Desenvolver estratégias de reengajamento personalizadas com base nas necessidades do cliente.
Implementar estratégias de fidelidade a longo prazo para reter clientes reengajados.
Course Content
8 sections • 8 lectures • 00:53:31 total lengthUnderstanding Customer Churn
08:31
Explore why customers churn, from dissatisfaction and unmet expectations to poor support and pricing, learn to analyze churn patterns, quantify losses, and develop proactive recovery strategies.
Preparing for Re-Engagement
09:58
Research past interactions to uncover root causes and triggers, then tailor a personalized winback strategy using timing and channels.
Weekly Study Plan
Plan Your Learning Journey
AI generates a personalized schedule based on your availability5 hrs/week
Requirements
Nenhuma experiência prévia necessária—este curso é projetado para profissionais de todos os níveis.
Uma compreensão básica das relações com os clientes é útil, mas não obrigatória.
Acesso a dados de interação com o cliente (CRM, relatórios de feedback) é recomendado.
Disponibilidade para aplicar conceitos em cenários reais com clientes.
Target Audience
Sales professionals looking to improve customer retention.
Customer success managers focused on re-engagement strategies.
Account managers responsible for maintaining long-term client relationships.
Business owners and entrepreneurs aiming to win back lost customers.
About this course
Perder um cliente pode parecer um revés, mas também é uma oportunidade de aprender, melhorar e reconectar. Ganhar de Volta um Cliente Perdido é um curso abrangente projetado para ajudar profissionais de vendas, gerentes de sucesso do cliente e proprietários de negócios a desenvolver estratégias acionáveis para reengajar clientes perdidos e construir relacionamentos mais fortes e duradouros.
Este curso adota uma abordagem passo a passo para entender por que os clientes saem, identificar oportunidades de reengajamento e elaborar estratégias eficazes de recuperação. Você aprenderá como analisar padrões de rotatividade de clientes, personalizar a comunicação e abordar pontos de dor com soluções sob medida. Seja você esteja procurando restabelecer a confiança com um cliente anterior ou prevenir perdas futuras de clientes, este curso fornece as ferramentas e técnicas necessárias para transformar clientes perdidos em parceiros de longo prazo.
Career Opportunities & Job Roles
Build practical, job-ready skills and qualify for high-impact roles worldwide
Job-Ready Curriculum
Target Roles You Can Apply For
Operations & Business Analyst
Quality Management Auditor (ISO)
Project Operations Lead
Corporate Process Strategist
Estimated Annual Salary
$75,000 – $120,000 / yr
Global Industry Demand
Steady Enterprise & Corporate Demand
In-Demand Skills You Master* Estimates based on global tech hiring benchmarks and industry compensation reports.
Risk Assessment & Auditing Compliance
Operational Efficiency & Frameworks
Financial Reporting & Modeling
Cross-Functional Team Leadership
Meet your instructor
Dr. Amar Massoud
Main Instructor
PhD in computer science and IT manager with 36 years technical experience in various fields including IT Security, IT Governance, IT Service Management , Software Development, Project Management, Business Analysis and Software Architecture. I hold 80+ IT certifications such as :
ITIL 4 Master, ITIL 3 Expert
ISO 27001 Auditor, ComptIA Security+, GSEC, CEH, ECSA, CISM, CISSP, CISA
PGMP, MSP
PMP, PMI-ACP, Prince2 Practitioner, Praxis, Scrum Master
COBIT 2019 Implementor, COBIT 5 Assessor/Implementer
TOGAF certified
Lean Specialist, VSM Specialist
PMI RMP, ISO 31000 Risk Manager, ISO 22301 Lead Auditor
PMI-PBA, CBAP
Lean Six Sigma Black Belt, ISO 9001 Implementer
Azure Administrator, Azure DevOps Expert, AWS Practitioner
And many more....
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Frequently Asked Questions
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Yes! Upon completing 100% of the course lectures and assignments, you can instantly download your verified digital Certificate of Completion directly from your Lucebra profile.
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