Identify root causes of churn, craft personalized re-engagement plans, and demonstrate long-term value to transform lost customers into loyal partners.
Winning Back a Lost Customer: Re-Engagement Guide
Análisis de Pérdida de Clientes, Comunicación Personalizada, Resolución de Puntos de Dolor y Estrategias de Lealtad a Largo Plazo
All Levels • 8 Lectures • Full Lifetime Access
Verified Master Instructor
TRAILER
Meet your instructor: Dr. Amar Massoud
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Total ContentWhat you will learn
Identificar las razones por las que los clientes se van y analizar patrones de pérdida.
Elaborar comunicación personalizada para reconstruir la confianza y credibilidad.
Desarrollar estrategias de re-engagement personalizadas basadas en las necesidades del cliente.
Implementar estrategias de lealtad a largo plazo para retener a los clientes re-engagados.
Course Content
8 sections • 8 lectures • 00:53:31 total lengthUnderstanding Customer Churn
08:31
Explore why customers churn, from dissatisfaction and unmet expectations to poor support and pricing, learn to analyze churn patterns, quantify losses, and develop proactive recovery strategies.
Preparing for Re-Engagement
09:58
Research past interactions to uncover root causes and triggers, then tailor a personalized winback strategy using timing and channels.
Weekly Study Plan
Plan Your Learning Journey
AI generates a personalized schedule based on your availability5 hrs/week
Requirements
No se necesita experiencia previa; este curso está diseñado para profesionales de todos los niveles.
Es útil, aunque no obligatorio, tener una comprensión básica de las relaciones con los clientes.
Se recomienda tener acceso a datos de interacción con clientes (CRM, informes de retroalimentación).
Disposición para aplicar conceptos en escenarios reales con clientes.
Target Audience
Sales professionals looking to improve customer retention.
Customer success managers focused on re-engagement strategies.
Account managers responsible for maintaining long-term client relationships.
Business owners and entrepreneurs aiming to win back lost customers.
About this course
Perder a un cliente puede parecer un revés, pero también es una oportunidad para aprender, mejorar y reconectar. Ganando de Vuelta a un Cliente Perdido es un curso integral diseñado para ayudar a profesionales de ventas, gerentes de éxito del cliente y propietarios de negocios a desarrollar estrategias accionables para volver a involucrar a clientes perdidos y construir relaciones más fuertes y duraderas.
Este curso adopta un enfoque paso a paso para entender por qué los clientes se van, identificar oportunidades de re-engagement y elaborar estrategias efectivas de recuperación. Aprenderás cómo analizar patrones de pérdida de clientes, personalizar la comunicación y abordar puntos de dolor con soluciones a medida. Ya sea que estés buscando restablecer la confianza con un cliente anterior o prevenir futuras pérdidas de clientes, este curso proporciona las herramientas y técnicas necesarias para convertir clientes perdidos en socios a largo plazo.
Career Opportunities & Job Roles
Build practical, job-ready skills and qualify for high-impact roles worldwide
Job-Ready Curriculum
Target Roles You Can Apply For
Operations & Business Analyst
Quality Management Auditor (ISO)
Project Operations Lead
Corporate Process Strategist
Estimated Annual Salary
$75,000 – $120,000 / yr
Global Industry Demand
Steady Enterprise & Corporate Demand
In-Demand Skills You Master* Estimates based on global tech hiring benchmarks and industry compensation reports.
Risk Assessment & Auditing Compliance
Operational Efficiency & Frameworks
Financial Reporting & Modeling
Cross-Functional Team Leadership
Meet your instructor
Dr. Amar Massoud
Main Instructor
PhD in computer science and IT manager with 36 years technical experience in various fields including IT Security, IT Governance, IT Service Management , Software Development, Project Management, Business Analysis and Software Architecture. I hold 80+ IT certifications such as :
ITIL 4 Master, ITIL 3 Expert
ISO 27001 Auditor, ComptIA Security+, GSEC, CEH, ECSA, CISM, CISSP, CISA
PGMP, MSP
PMP, PMI-ACP, Prince2 Practitioner, Praxis, Scrum Master
COBIT 2019 Implementor, COBIT 5 Assessor/Implementer
TOGAF certified
Lean Specialist, VSM Specialist
PMI RMP, ISO 31000 Risk Manager, ISO 22301 Lead Auditor
PMI-PBA, CBAP
Lean Six Sigma Black Belt, ISO 9001 Implementer
Azure Administrator, Azure DevOps Expert, AWS Practitioner
And many more....
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Frequently Asked Questions
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Yes! Upon completing 100% of the course lectures and assignments, you can instantly download your verified digital Certificate of Completion directly from your Lucebra profile.
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