Lucebra
Lucebra Business
Business/Business Strategy/Competitive Analysis

Competitive Analysis With ChatGPT: SWOT & Benchmarking

Profilage des Compétiteurs, Positionnement sur le Marché, Prise de Décision Stratégique & Outils IA | Cadres, Défis & Projet Final

All Levels • 17 Lectures • Full Lifetime Access
Dr. Amar Massoud

Verified Master Instructor

Analyse Compétitrice avec ChatGPT: SWOT & Benchmarking
TRAILER
Meet your instructor: Dr. Amar Massoud

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English (US)
99 Languages Subtitles
2h 5m
Total Content

What you will learn

Utiliser des outils alimentés par l'IA pour effectuer une analyse concurrentielle.
Effectuer un benchmarking de l'industrie et une analyse SWOT avec l'IA.
Recueillir et analyser des informations sur les concurrents en utilisant ChatGPT.
Développer des stratégies basées sur l'IA pour le positionnement commercial.

Course Content

11 sections • 17 lectures • 02:05:50 total length

Introduction

07:02

Leverage ai-driven competitive analysis with ChatGPT to automate research, analyze trends, and generate actionable insights for benchmarking, profiling, and strategic decision making using Swot, Pestel, and Porter's five forces.

Understanding Competitive Analysis And Its Importance

07:45

Discover how competitive analysis informs strategy by evaluating competitors and market trends, clarifying customer preferences, and using AI tools like ChatGPT for real-time insights and streamlined data collection.

Our Use Case - MarketEdge Solutions Inc

03:56

Apply SWOT, Porter's five forces, and PESTEL to Market Edge Solutions Incorporated, using AI tools like ChatGPT to analyze expansion, competition, and customer retention.

Competitive Analysis Frameworks And Methodologies

08:34

Learn how to apply competitive analysis frameworks such as Porter's Five Forces, SWOT, and Pestel, and how AI tools like ChatGPT automate data collection to enhance decision making.

Leveraging ChatGPT For Competitive Insights

09:10

Leverage ChatGPT to gather market intelligence, monitor trends, and generate competitor insights that inform strategic planning and faster decision making.

Weekly Study Plan
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Requirements

Aucune expérience préalable en IA ou en analyse concurrentielle n'est requise.

Une compréhension de base de la stratégie commerciale est utile mais non nécessaire.

L'accès à ChatGPT ou des outils similaires est recommandé.

La volonté d'appliquer les insights de l'IA à des cas d'affaires réels.

Target Audience

Business professionals and entrepreneurs looking to refine competitive strategies.

Marketing and strategy teams interested in AI-driven market analysis.

Analysts and consultants who want to enhance competitor research.

Anyone interested in using AI for business decision-making.

About this course

Dans le monde des affaires d'aujourd'hui en constante évolution, rester en avance sur la concurrence nécessite des informations en temps réel, une prise de décision basée sur les données et un positionnement stratégique sur le marché. Les méthodes traditionnelles d'analyse concurrentielle peuvent être chronophages et limitées dans leur portée, mais avec des outils alimentés par l'IA comme ChatGPT, les entreprises peuvent automatiser la recherche, analyser les tendances du marché et générer des stratégies commerciales exploitables plus rapidement que jamais auparavant.

Ce cours est conçu pour aider les professionnels des affaires, les marketeurs, les stratèges et les entrepreneurs à exploiter ChatGPT et les techniques basées sur l'IA pour obtenir un avantage concurrentiel. Que vous soyez un propriétaire d'entreprise cherchant à analyser vos concurrents, un expert en marketing affinant des stratégies de positionnement ou un consultant guidant des clients à travers la recherche de marché, ce cours vous dotera des outils et techniques nécessaires pour mener une analyse concurrentielle efficace en utilisant l'IA.

Career Opportunities & Job Roles

Build practical, job-ready skills and qualify for high-impact roles worldwide

Job-Ready Curriculum
Target Roles You Can Apply For

AI Solutions Engineer

Data Science Consultant

Machine Learning Practitioner

AI Workflow & Automation Specialist

Estimated Annual Salary
$105,000 – $165,000 / yr
Global Industry Demand

Fastest Growing Worldwide (#1)

In-Demand Skills You Master
Model Fine-Tuning & Evaluation
Data Pipelines & Vector Analysis
Applied Generative AI Architecture
Predictive Analytics & Deployment
* Estimates based on global tech hiring benchmarks and industry compensation reports.
Meet your instructor
Dr. Amar Massoud
5.0 Rating
5 Students
View Full Profile
Dr. Amar Massoud
Main Instructor
PhD in computer science and IT manager with 36 years technical experience in various fields including IT Security, IT Governance, IT Service Management , Software Development, Project Management, Business Analysis and Software Architecture. I hold 80+ IT certifications such as : ITIL 4 Master, ITIL 3 Expert ISO 27001 Auditor, ComptIA Security+, GSEC, CEH, ECSA, CISM, CISSP, CISA PGMP, MSP PMP, PMI-ACP, Prince2 Practitioner, Praxis, Scrum Master COBIT 2019 Implementor, COBIT 5 Assessor/Implementer TOGAF certified Lean Specialist, VSM Specialist PMI RMP, ISO 31000 Risk Manager, ISO 22301 Lead Auditor PMI-PBA, CBAP Lean Six Sigma Black Belt, ISO 9001 Implementer Azure Administrator, Azure DevOps Expert, AWS Practitioner And many more....

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Yes! Upon completing 100% of the course lectures and assignments, you can instantly download your verified digital Certificate of Completion directly from your Lucebra profile.

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